Tik Tok Superstar & Digital Creator Elle Ray

When Elle Rays team contacted us to explore designing a collection together we jumped at the chance. Elle Ray has reached the upper levels of Tik Tok stardom and today has over 645K on Tik Tok and 114k on Instagram....She will reach 1 million in early 2025 is our prediction.

We decided on Jewellery and designed a 7 piece collection that spoke to her youth, her greek heritage and her love of classic blue and the evil eye.

The campaign was shot down by the blue waters of Gordon's Bay in Sydney's Eastern Suburbs by our Founder @alex.nieuwenhuys

Collection was launched on Tik Tok a few months later and was an overnight success.